The sphere appears even more holistic and perfect than the circle. The next step is to connect the circular shape with the moon, creating an emotional anchor that forms the foundation of the BE-terna brand story.
Meaning of the moon for the earth:
- With its gravitational pull, the moon ensures the Earth's stability (maintaining the 23.5° tilt of its axis)
- It provides climatic balance
- It regulates the cycle of day and night
- It supports and sustains life on Earth.
Meaning of the moon for BE-terna:
We personify the moon for our customers, symbolizing how our solutions bring stability and balance to their businesses. Just as the moon orbits the Earth, we analyze their processes, seeking improvements while remaining a constant presence by their side.
This dedication is further reflected in the gradient from Black to Moonshine Pink, bridging the rational with the emotional.
