BE-terna aims to present a professional image to its customers and competitors while conveying a sense of approachability and customer focus. This balance is achieved in part through the thoughtful selection and use of images.
Selection of the images
When selecting images, categorizing potential motifs helps streamline the selection process by setting clear boundaries. This approach simplifies the search and saves time when navigating the seemingly endless supply of stock images. The first level of categorization focuses on perspective.
The second level of categorization is based on content, aligned with the specific project or business line. For example, the business line "Trade – Fashion."
Additional imagery Options
In addition to full-surface images, cut-out pictures can also be used. This approach supports the creation of minimalistic compositions with neutral colors and a clear focus on content.
