Logomark

The correct usage of the logo.

Year
Role
Company
The correct usage of the logo.

The logo mark is divided into a primary and a secondary version. Wherever possible, the primary version should be used.

To ensure consistent image quality, only vector formats (.ai, .eps, .svg) of the Logomark are allowed. If a composition / portal only allows image files (.png, .jpeg), these must be generated from the vector files regarding the exact format.

For environments where it is not possible to apply the primary version (limited space, reduced legibility, visual complexity of the material, etc.), the BE-terna logo may be placed apart from the „Part of Telefónica Tech“ endorsement.

In this case, the endorsement must maintain a proportion that is equal to 110% of the width of the full BE-terna logo.

Dos and Don'ts