Logomark

Year
Role
Company
Logomark

Our logomark is available in both a primary and a secondary version. The primary version should be used whenever possible.

Primary version

Only in exceptional circumstances – like if we run into specific production limitations – we allow black for our logo.

Our logo should have clear space to breathe.

We use three options to position our logo.

Secondary version

In environments where using the primary version is not feasible—such as limited space, reduced legibility, or visually complex materials—the secondary version should be used.

In such cases, the endorsement must maintain a proportion equal to 110% of the width of the full BE-terna logo.

Application examples

Dos and Don'ts