Introduction

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Introduction

This guide explains the story behind the chosen shapes and colors, highlighting the rationale behind the stylistic decisions. It also emphasizes the importance of aligning all elements to achieve a cohesive and consistent external appearance. For completeness, it's important to note that this guide is a dynamic tool, and further adjustments may be made as needed.

Why do we do that?

This corporate design guide aims to optimize BE-terna's graphic developments, establish an efficient design system, and maximize the potential of the brand.

Who are we creating this for?

For everyone involved in creating graphic work for BE-terna.

How should this guide be utilized?

This guide is designed for designers and developers across various channels. It serves as a manual for all graphic productions related to BE-terna.

What is this guide not intended to be?

This guide is not a rigid set of instructions demanding identical execution for all graphic products. While it establishes rules that must be followed to ensure a consistent appearance for BE-terna, it also allows room for creativity and development. Design should always have the freedom to thrive, and creativity should never be stifled.