Intro

Why do we do that?

Year
Role
Company
Why do we do that?

The point of a corporate design consists in the definition of rules for the graphic external presentation of a company. The following is the story behind the chosen shapes and colors. We also try to give the necessary weight to the stylistic decisions made and to coordinate all adjustments to achieve a uniform external effect.

For the sake of completeness, it is mentioned that this guide is a dynamic tool and further adjustments are possible.



Why do we do that?

This corporate design guide is intended to optimize the graphic developments for BE-terna, create a design system that is as efficient as possible and to get the best out of the brand.

Who are we doing this for?

For everyone who should do graphically work for BE-terna.

How should this guide be used?

This guide is aimed at designers and developers for different channels. The guide is intended as a manual for all graphic productions in connection with BE-terna.

What is this guide not?

This guide is not a set of instructions set in stone with the aim of a congruent elaboration of all graphically products. There are rules that must be observed. This promotes a uniform appearance for BE-terna, but the design was given space to develop.

Creativity should never succumb.