Design language

The defining form of BE-terna.

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Role
Company
The defining form of BE-terna.

The circle is the starting point for all further graphic definitions in order to achieve a constant external representation. Its evocative associations accommodate flexibility and security for the future.

All these properties, which the circle triggers in different religions and cultures, allow a transfer from the circle to the sphere.

This enables the Pink Moon to be integrated into the design language of the BE-terna.